Thanks to the rise of the internet and smartphones, social media is a part of our everyday lives. It isn’t just for connecting with friends and family, though. Businesses are using platforms like Facebook, Twitter, and LinkedIn to connect with customers, offer coupons, and ask for feedback. A recent survey found that McDonald’s does this the most successfully. During an average month, the company’s iconic Golden Arches logo shows up in almost 900,000 photos on Instagram and Twitter.
